General Electric has launched GeoSpring, the first hybrid electric water heater manufactured in the U.S., which will save the average consumer $325 annually, the company reports. The product is part of GE’s new emphasis on energy efficiency. GE also is emphasizing energy efficiency in its stepped-up ad campaign this year, spending $65 million on ads in 2012 compared to just $11 million annually in recent years, said Steven Anderson, GE contract marketing and specialty products manager. This hybrid technology absorbs heat in ambient air and transfers it into the water, requiring much less energy than that used to generate radiant heat in a conventional electric tank water heater, making it more economical to operate.
Read the entire article here: GE Launches GeoSpring Hybrid Electric Water Heater