The Federal Trade Commission made public that it sent letters to 15 businesses last month warning that their biodegradable claims may be deceptive. “If marketers don’t have reliable scientific evidence for their claims, they shouldn’t make them,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “Claims that products are environmentally friendly influence buyers, so it’s important they be accurate,” she added. The FTC staff notified the marketers that they may be deceiving consumers based on the agency’s 2012 revisions to its “Guides for the Use of Environmental Marketing Claims.” The FTC noted that businesses who didn’t receive a letter should not assume that their claims are fine.
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